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The Top 17 Best Video Ad Networks to Improve Your Earnings

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The Top 17 Best Video Ad Networks to Improve Your Earnings

The Top 17 Best Video Ad Networks to Improve Your Earnings

Publishers experimenting with new ad formats to earn more revenue may want to consider video ads. These ads are popular for a reason: They result in a lot of commission for publishers. Whether you’re a fan of video ads or not, there is no denying that when used correctly, these ads can provide a substantial boost in revenue.

We’ve reviewed AdSense alternatives and native ad networks in the past, but never video ads.

If you run an entertainment site or you notice that your revenue shrinking for some reason, it’s time to give video ads a try.

So which video ad network performs the best? That’s subjective since there are so many factors involved but here are some networks that frequently receive positive reviews from users.

1. Selectmedia

selectmedia

Selectmedia is a great solution for monetizing cross-screen video desktop and mobile worldwide, but bear in mind that they have high requirements for publishers to be accepted to their platform. Their advanced programmatic platform enables advertisers to access high quality, safe and fraud-free video media on a truly global scale with optimized price and reach. They work with more than 650 premium direct sites across 55 countries and use proprietary predictive trading and delivery technologies which use big data to go beyond RTB for optimal video yield and performance.

SelectMedia works with the industry’s leading advertisers and is broadly considered to be one of the most trusted and reliable video supply and distribution platforms.

  • Model: CPM and Flat Fee or a Rev Share.
  • Reporting: Real-time
  • Video Availability: Worldwide
  • Payout: Net 15
  • Payment Method: Wire Transfer, Payoneer and PayPal
  • Traffic Minimum: 250,000 page views per day

2. Undertone

undertone

Undertone is a growing company that offers video ads for in-banner and pre-roll. The company deals with high-impact ad formats and IAB standard formats. Undertone offers CPM rates that are 100% – 1500% higher than traditional ads, but they have steep traffic requirements.

Using ScreenShift, Undertone offers cross-screen solutions to leverage mobile traffic with clear, mobile-ready ads.

  • Model: CPM, CPC, CPA and CPV
  • Reporting: Real-time, by campaign and ad filtering
  • Restrictions: No adult or online gambling publishers
  • Traffic Minimum: 500,000

3. PropellerAds

propeller ads 1

PropellerAds offers a range of different ad formats: Banner, on-click and in-banner video. The company boasts over 3,000 active ad campaigns worldwide and performs manual checks on all advertisements to ensure your website only displays the highest quality videos.

With detailed reporting and an easy sign up process, PropellerAds reports 100% inventory monetization. If video ads can’t fill your entire inventory, they also offer passback, which allows you to show a different ad instead.

  • Model: CPM
  • Reporting: Real-time
  • Video Availability: US, GB, DE, FR, RU, UA and CA
  • Payout: Net 15
  • Traffic Minimum: None

4. HaxHax

hax hax

HaxHax is another brand that offers a wide range of display mediums and payment models.  The company has all of the standard IAB size display ads as well as in-banner, post-roll and pre-roll video ads available.

HaxHax offers very friendly payout options and does not have a minimum payout amount.

  • Model: CPM, CPV and CPC
  • Reporting: Real-time
  • Video Availability: Worldwide
  • Payout: Net 30/60
  • Payment Method: PayPal and Wire Transfer
  • Traffic Minimum: 500,000 page views and 50,000 unique visitors

5. BrightRoll

BrightRoll

BrightRoll offers some of the best video ad options and serves up to 10 billion impressions per month. Though, working with the company may be out of reach for most publishers, with their high entry requirement of 5 million video views per month or 3 million mobile site views.

Sites that choose to use BrightRoll must also have their own video player to serve video ads.

If you’re a company that offers video content and utilizes your own video player technology, BrightRoll is a great option. The company also offers video for apps and mobile sites if you can meet the 3 million a month view requirements.

  • Model: CPM
  • Reporting: Real-time
  • Video Availability: Worldwide
  • Payout: N/A
  • Payment Method: N/A
  • Traffic Minimum: 5 million video views / 3 million app or mobile site views

6. RhythmOne

RythmOne 2

RhythmOne is a rebranding of Burst Media. The company offers an advertising solution that works across all devices, allowing publishers to maximize their revenue potential. In addition to video and rich media ads, the network also offers sponsorships and distributed content.

A trusted name in video ads, RhythmOne works with over 5,000 publishers under a revenue sharing model.

  • Model: Revenue Sharing / CPM (70%)
  • Reporting: Real-time
  • Video Availability: Worldwide
  • Payout: N/A
  • Payment Method: Check, PayPal and Wire Transfer
  • Traffic Minimum: 250,000 page views or 5,000 unique visitors per month

7. VDOPIA

Vdopia 2

VDOPIA is a great option for monetizing mobile traffic. Designed for the mobile viewer, engaging video ad units are displayed with the sound off and can be clicked on to provide rich user engagement. Non-obtrusive and native, VDOPIA ads are ideal for advertisers and publishers alike because they don’t interrupt the viewer’s experience.

  • Model: CPM
  • Reporting: Real-time
  • Video Availability: Worldwide
  • Payout: N/A

8. YuMe

YuMe

YuMe helps publishers and developers maximize their video ad revenue by providing the technology, services, and science to efficiently monetize video and app inventory.

Their audience-aware multi-screen SDK enables one creative to run as a highly engaging, interactive ad unit across all connected screens. It also provides unique audience insights the publisher can use to better understand and monetize their audience.

  • Model: CPM
  • Reporting: Real-time
  • Video Availability: Worldwide
  • Payout: N/A
  • Payment Method: N/A
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9. AdoTube

AdoTube

AdoTube allows publishers to utilize the company’s PUMA technology to offer in-stream, multi-device campaigns to your current advertisers.  The company also allows publishers with video content to utilize their content by luring in premium brand advertisements.

As a publisher, you’ll be able to monetize your inventory with a variety of creative formats. Support and consulting is also available to help you make the most of your video content.

  • Model: CPM
  • Reporting: Real-time
  • Video Availability: US
  • Payout: Net 90
  • Payment Method: Wire and Check

10. Advertising.com

advertising 1

Advertising.com is one of the biggest ad networks in the world, serving up to 2 billion ads impressions per day. They offer a range of units for both mobile and web, and let publishers run their own ads as well as ads from advertisers.

Acceptance into the network is difficult with an entry requirement of 500,000 monthly impressions. The company offers CPM and revenue share options for video ads, and CPA and CPC options for other display units.

11. VidRoll

Vidroll

VidRoll monetizes desktop, mobile and television by offering an ad-supported model filled with premium ad inventory. The company focuses on higher fill rates with guaranteed CPMS, instant load times, and no buffering. This allows publishers to capture ad revenue lost due to buffering.

  • Model: CPM, CPV and CPC
  • Reporting: Real-time
  • Video Availability: Worldwide
  • Payout: Net 30/45
  • Payment Method: Check, PayPal and Wire Transfer

12. SpotXchange

SpotXchange

Offering one of the most advanced publisher solutions on the market today. SpotXchange offers multi-currency reporting, creative reviews, price floor optimization, blocking, and bid activity reporting for publishers.

SpotXchange is an advanced network that offers CPMs as high as $10. The company serves over 2.5 billion video ads every month with over 1,000 publishers in their network.

  • Model: CPM
  • Reporting: Real-time
  • Video Availability: Worldwide
  • Payout: Net 60
  • Payment Method: Check

13. VeohClick

veohclick

VeohClick offers a variety of web advertising solutions to monetize your traffic across all platforms. Video traffic, mobile and web traffic can be monetized, and the company pays on a CPC and CPM basis.

In-banner and pre-roll video options are available as well as IAB formats.

  • Model: CPM and CPC
  • Reporting: Real-time
  • Video Availability: Worldwide
  • Payout: N/A
  • Payment Method: N/A

14. Matomy

Matomy

Matomy allows you to use your own video player if you’re a video content producer, or you can acquire video content with high CPM rates from a range of premium branded campaigns around the world.

The company has an easy-to-implement video player and ads that are geared towards your audience to maximize engagement and ROI.

  • Model: CPM and Flat Fee
  • Reporting: Real-time
  • Video Availability: Worldwide
  • Payout: Net 35
  • Payment Method: Wire Transfer, Payoneer and PayPal

15. Fidelity Media

Fidelity

Fidelity Media has 1,200 publishers working with them, and offers CPM, CPC and Flat Fee payment models to publishers. The ad formats that Fidelity offers are standard IAB display formats, mobile web ads, and in-banner video.

Requirements to join Fidelity are low, with 30,000 monthly impressions and 500 monthly unique visitors required. The company does not work with adult content sites.

Passback tags are available to maximize revenue in the event ad space is not filled by Fidelity.

  • Model: CPM and CPC
  • Reporting: Real-time
  • Video Availability: Worldwide
  • Payout: Net 30
  • Payment Method: Check, PayPal, Wire Transfer

16. Conversant

conversant

Conversant offers precision matching technology to optimize your revenue through highly-targeted ads. The company consists of premium advertisers from 5,000 of the world’s biggest brands, so payouts are high.

Crisp video ads aren’t the only ads displayed on the network. The company offers standard display, in-text rollover, full screen, over the page and rich media ads to ensure publishers are able to maximize their revenues across all devices.

  • Model: CPM and CPC
  • Reporting: Real-time
  • Video Availability: Worldwide
  • Payout: Net 30
  • Payment Method: Check and PayPal
  • Traffic Minimum: 3,000 page views a month (Under ValueClick Media)

17. Adobe Auditude

Adobe Auditude

An ad platform that was purchased by Adobe in 2011. Auditude is a unique solution that allows publishers to use the platform for direct ads and fill any unsold inventory with the network’s own inventory of ads.

Offering full control to the publisher, Auditude allows you to leverage direct sales and have Auditude fill in when your sales run dry.

Serving video content to virtually every device possible, Adobe ensures that your viewers will be able to see your content on any device with one ad for every screen. Reporting is consolidated, and TV-like ad insertion is available for your own video content.

  • Model: CPM
  • Reporting: Real-time
  • Video Availability: Worldwide
  • Payout: N/A
  • Payment Method: N/A

Video ads are the ideal choice for publishers who are trying to maximize revenue. Interactive, fun video content that is targeted to your audience performs extremely well and has a substantially higher CPM than standard ad formats. So there’s no reason not to try them out.

What video ad network are you using?

 

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Rishi

Founder and Chief Editor of RishiReviews. Rishi likes to keep on top of technology !

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